Posts Tagged diesel loyalty Applegreen CityDiesel

How much does a “free” dinner cost?

Posted by on Sunday, 12 February, 2012

Recently Applegreen launched their reward card. You earn one point per litre of patrol you buy. Its the usual deal, and in this case one of the rewards you can choose is a meal for 2 for 1944 points.
Because Applegreen is not the cheapest fuel reseller around, I decided to do the math.
The usual price difference from City Diesel (where I usually shop and that has no loyalty card) to Applegreen is 9 cents.
Therefore, to get 1944 points I need to spend an extra €174.96!
For that amount of money, I’ll be better off paying for the meal myself.
Unless Applegreen triples the points per litre, Im not going in there.